CHEP Scoops Cannes Grand Prix for ‘Flipvertising'

Sydney based agency CHEP Network is the latest ANZ company to win big at the Cannes Lions Festival overnight.

CHEP's campaign for Samsung, 'Flipvertising', won the Grand Prix in the Social and Influencer Lions category.

To launch Samsung’s flagship smartphone, the brand flipped the idea of ad targeting to create a competition for Australian gen-zers to win a flagship Galaxy Z Flip 4 phone, boosting brand sales by 34%.

Chief creative officer at CHEP, Gavin McLeod, said: "We're thrilled with the result tonight. Delighted for our amazing client Samsung, for our brilliant production partners and for our integrated team at CHEP. We're most proud of this being work for a real client, a real brief and with real results."

From 1462 entries received in the category, 49 Lions were awarded — 8 Gold, 15 Silver, 25 Bronze — were awarded in addition to the Grand Prix.