Chemistry Names Javier Santana CXO of React Digital @ Chemistry

Independent full-service advertising agency Chemistry has announced that Javier Santana has been named CXO of its digital unit, React Digital @ Chemistry. In his new role, Javier will ensure that React Digital remains at the forefront of the industry by driving innovation within the strategy, UX/UI, and creative departments. He will also spearhead the development and implementation of systematic approaches, creating scalable intellectual property that enhances React Digital’s market offerings and drives sustainable growth.

“At React, we’re focused on actionable, seamlessly integrated solutions for our clients that move at the speed of culture,” said Dan Dehner, CEO of React Digital @ Chemistry. “Javier’s extensive experience, ability to simplify and solve complex client challenges, as well as his customer-centric approach, perfectly align with our mission of creating meaningful connections between brands and audiences. We are excited to have him help lead our team.”

Javier brings over 25 years of experience in creative, technology, and digital experiences, with a proven track record of delivering innovative digital products for top brands while putting the customer at the centre of every interaction. Javier joins Chemistry from Launch, where he served as co-founder and CXO for over 13 years. At Launch, Javier spearheaded client relationships and the creation of digital experiences for industry leaders, including Salesforce, Autodesk, Honeywell Aerospace, NCR, and Coursera.

“React Digital @ Chemistry shares my passion for creating truly exceptional experiences that bridge the gap between the digital and physical world,” said Javier. “We are also aligned on what we see as the future of how to work with clients and partners in terms of pushing technology in responsible ways. Pun intended here – our mutual chemistry made it clear that this is where I belong, and I’m looking forward to getting started.”