Chemistry Continues Expansion with Several New Hires across Departments

Independent full-service agency Chemistry announced today a number of new hires across departments as the company continues to expand its departments, practices, and capabilities amidst significant growth and momentum. 

“We've proven to be an agency on a mission to better our clients, our cities, and our soul with the mindset that everything is an experiment,” said Tim Smith, president of Chemistry. “The agency solves arduous business challenges by connecting culture, technology, and real-time insights.”

This approach resonates with brands including clients Netflix, Heineken, NFL, Five Guys, H&R Block, UPS, LIDS, Massage Envy, New York Life and Intercontinental Hotels Group (IHG), and has led to the agency quadrupling its size over the past two years. 

With offices in Atlanta, Pittsburgh, New York City, Phoenix and Miami, Chemistry’s diverse capabilities span creative, media, digital, social, SEO, public relations, web development, and data and analytics. As demand for the firm’s unique approach increases, Chemistry has added new capabilities and practices to meet and exceed its clients’ needs, including Chemistry Cultura, a multicultural marketing division which specializes in nuanced marketing specific to the many different Hispanic and Latinx cultures in the US. The agency has also added The Market Research Lab, a new practice which gives clients data-driven confidence through concept testing in-the-wild, speed ethnography, and quail-quant research – all done in a minute and on a dime. In addition, the firm has significantly increased the services of its production arm, Test Tube, bringing on new high-level talent and offerings.

Today, Chemistry is announcing five new employees: Kristie Cannon, Group Creative Director; Christine Iannucci, Chief People Officer; Kelly Holley, Group Account Director; Alexandria Fuller, Senior Producer; and Chris Bowden, IT Director. This brings the total of new hires this year alone to 30.  

o In her role as Group Creative Director, Kristie Cannon will work across a number of accounts including CG and IHG Hotels & Resorts, as well as Children’s Healthcare of Atlanta, Miller’s Ale House, and Walker & Dunlop. Kristie has over 20 years of experience working with top ad agencies including the Dalton Agency, The Richards Group, DDB Seattle, Publicis NY, and Digitas ATL. Kristie has produced award-winning work for clients such as Delta Airlines, SunTrust Bank, Chick-fil-A, , and Zoo Atlanta. Cannon holds a BFA from the Art Institute of Boston and is a graduate of the Creative Circus.

o Christine Iannucci joins Chemistry as its first Chief People Officer. A highly dedicated HR professional with over 20 years of experience, Iannucci will focus on ensuring that leadership and employees have all of the tools, training, development opportunities, holistic wellness programs, and support they need. Iannucci spent the past 19 years at dentsu and Isobar (now known as dentsu creative) helping to build and lead the Human Resources department.

o Kelly Holley comes to the agency as Group Account Director from Boulder-based agency, Human, where she led a number of key accounts including Land O’Lakes and Nobell Foods. Before that, Holley spent close to a decade at Fallon as an account lead and strategic planner working with Cadillac, Arby’s, Truvia, and Herradura Tequila, among others.

o Senior Producer for Test Tube Productions, Alexandria Fuller joins Chemistry from Huge, and before that, Blue Marble. At both agencies, Fuller brought creative solutions and storytelling to a number of commercial and marketing campaigns for notable brands like Delta, Brooks Running, Fisher Nuts, Centura Health, Sotheby’s International Realty and Georgia-Pacific. Fuller was co-producer on the highly acclaimed documentary White Fright directed by Emmy-award winner David Felix Sutcliffe. White Fright, which calls attention to the impact of anti-Muslim rhetoric in the US, was made as part of The Guardian’s partnership with the Bertha Foundation to tell international documentary film stories with global impact. Fuller received her master’s degree in new media journalism at UC Berkeley’s Graduate School of Journalism.

o Chris Bowden comes to Chemistry from Isobar where he spent almost 10 years with increasing responsibilities in the Boston and West Palm Beach IT department.

“This has been an incredible time for Chemistry – from bringing on top talent like Kristie and Kelly, to creating the role of Chief People Officer with Christine, who will truly focus on the needs of our employees, to our new practices – all in service to our clients and in understanding of the world we live in,” said Chemistry president, Tim Smith. “Our mindset is always about change, experimenting, breaking things down, and rebuilding them in a smarter way. We do that for our clients and for ourselves. These new hires usher in the next chapter of Chemistry where we can do what we do with purpose and enormous impact.”