Cheil Expands Its Australian Operation with the Launch of Dedicated Retail Agency, OneRX
Global network agency Cheil has announced the launch of its dedicated retail business, OneRX, in Australia, following years of growth in the local market and the agency’s continued focus on further developing, and differentiating, its core specialisms across retail, digital and creative production.
The launch of the dedicated retail business is designed to support both its flagship client, Samsung, and the agency’s newly acquired and future clients.
OneRX, part of the Cheil Global Network, will also be joined by the launch of CYLNDR, the group’s global content and creative production business.
Mark Anderson, managing director of Cheil Australia, commented: “Following a period of continued growth, despite the challenges faced during the last few years, we are delighted to be able to take Cheil to the next level. Our recent incorporation to become a truly Aussie business and the introduction of two of our sister agencies, Cylndr and OneRX, will create clear distinctions between the many specialisms we now offer to the Australian market, while still being supported by our Global Cheil network of agencies via Cheil Connec+”.
The announcement of the two new entities and the business' recent incorporation is yet another significant milestone in the agency’s history, following its recent expansion with the opening of a second office in Surry Hills, Sydney, last year.
OneRX, which has offices across Asia, Europe and the Middle East, will be the Australian agency’s newly consolidated and dedicated core retail specialist arm of the business, designing, developing and executing in-store communications, product displays and store developments, alongside retail production supported by its manufacturing facilities located in Türkiye and Vietnam. CYLNDR will be the agency’s new end-to-end creative production offering that will support the development of hyper-targeted creative.
Parent company Cheil Australia will continue to build its strategic, digital, martech and broader CX capabilities from its new operation in Surry Hills. Locally, OneRX has already been working closely with Samsung on the design, production and launch of their new format stores across Australia, bringing a more open, accessible and modern feel to each space.
Mark, who will oversee the three operations continued: “This change is designed not just to help with our long-term growth strategy or positioning in the market, but help with our continued focus on our people, providing greater progression opportunities at every level”
Michael Ndeira, who was appointed as the agency’s retail experience director in 2022, will lead the agency’s retail offering. Michael commented: “It’s a truly exciting time for the business and I’m excited to play a key role in taking the business’ retail capabilities and offering to the next level”.
