Channel 4 Delivers First Instagram Live for Branded Content with Voltarol

Channel 4 Sales has teamed up with back and muscle relief brand Voltarol for its first Instagram Live as part of a branded content campaign - tonight at 6:30pm, featuring running coach Andre.

The IG Live is part of a new branded social first series, 'More Than a Runner', which explores the relationship between running and wellbeing through the lens of unconventional and exceptional characters. Taking place in the build up to April’s London Marathon, each of the two episodes will follow a different runner.  

In this evening’s live session, Andre, cast by Gay Times, will be discussing training tips and preparation ahead of the big day. They’ll talk about their personal experience including their best pieces of advice. 

Join us at 6:30pm via Channel 4’s Instagram: @channel4. Check out Channel 4’s story today to submit a question to our running coach in advance of the session.

El Voltarol Joint & Back Pain Relief 2.32%t Gel contains diclofenac diethylammonium. Always read the label.