Change the Ref Campaign Raises Awareness of Accidental Gun Deaths Among Children

Archer Troy Miami, in collaboration with Change the Ref, has launched a striking public awareness campaign, 'Lock Their Safety,' focused on preventing accidental deaths of children due to unsecured and loaded firearms in their homes.

The statistics are alarming: between 2015 and 2022, unsecured firearms have resulted in more than a thousand accidental child deaths in the US. This campaign aims to turn these statistics into a personal and emotional story, encouraging viewers to support legislative change through the adoption of Ethan's Law, which requires the safe storage of firearms at home.

"We wanted Archer Troy Miami's first campaign to be truly meaningful, serving a good cause. It's one of the most important campaigns of my life because, with two six-year-old daughters, this issue is very close to my heart. I hope it raises awareness and sparks dialogue," says Chany D’Amelio, CCO and partner at Archer Troy Miami.

The 'Lock Their Safety' campaign will be disseminated across the United States through various media channels, including print, outdoor, and social media.