Chanel Highlights the Creativity of Artisans and Their Craft in ‘le19M’ Film

Chanel unveiled it’s latest Métiers d’Art collection at le19M, a new hub in Paris devoted to protecting its heritage of craftsmanship

Designed by architect Rudy Ricciotti, le19M is located in 19th arrondissement of Paris and named after one of the emblematic numbers of the maison now houses the embroiderers Lesage and Atelier Montex, the goldsmith Goossens, the hatter Maison Michel, the feather worker Lemarié, the pleater Lognon, and the shoemaker Massaro. 

As a new landmark in the north of Paris, le19M is also the launch site of the Chanel 2022 Haute Manufacture Collection, which represents the creativity of artisans, the temperature of handicraft and the human emotion it carries, which is the real luxury.

The film is directed by Koto Bolofo. YOUTH MODE sourced and licensed the music.