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Creative

Champions Rise in Electrifying FIFA 19 Launch Ad

adam&eveDDB, Riff Raff, Passion Pictures and director BRTHR launch lively spot for the EA game

Champions Rise in Electrifying FIFA 19 Launch Ad

To mark the worldwide launch of EA SPORTS flagship FIFA 19 game, adam&eveDDB has created a campaign that focuses on the rise of a fearless generation of players, taking control of the superstars of the game and becoming champions.

Directed by BRTHR through Riff Raff / Passion Pictures, the film highlights that, for the first time, players can now experience the world’s most prestigious club competition - with the addition of the UEFA Champions League to FIFA 19.

Launching on 18th September, ahead of the game’s release on 28th September, the film shows how a new generation of champions will rise, as FIFA 19 players put their stamp on the UEFA Champions League for the first time.

All over the globe we see this fearless generation taking control of the superstars of the game – including Cristiano Ronaldo, Neymar Jr., and Kylian Mbappe – and demonstrating what it takes to become a champion.



The ad also features Kevin De Bruyne, Paulo Dybala, Pep Guardiola, Steven Gerrard, Alessandro Del Piero, Quavo and Joel Embiid.

adam&eveDDB’s film is part of a 360 campaign which, over the course of the launch, sees FIFA 19 players take control of the biggest players and the biggest competition (the UEFA Champions League) to show what it really takes to be a champion.

Mat Goff, joint CEO of adam&eveDDB, said: “FIFA 19 puts the UEFA Champions League in the hands of gamers for the first time. It’s been great working with the team at EA SPORTS again, along with some of the world’s greatest footballing talent, to showcase the rise of a new generation of champions.”
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Client

Advertiser: Electronic Arts (EA)

Brand: FIFA

Creative Producer: Anthony Doyle, Andy Gillooley

Franchise Strategy Director: David Jackson

Creative Strategy Director: Paul Marr

Creative Video Director: Tom Gent

Creative Agency

Creative Agency: adam&eveDDB

Planner: Martin Beverley, David Mortimer

Producer: Celestine Hall

Chief Creative Officer: Richard Brim

Creative Director: Tim Vance, Paul Knott

Account Director: James Derrick

Creative: Jeppe Vidstrup, Simone Wärme

Illustrator: bicicleta

Typographer: Alex Fairman

Creatives: Jeppe Vidstrup, Simone Wärme

Account Managers: George Fox

Assistant Producer: Kendal Drake, Nicholas Akinnibosun

Designer: Alex Fairman

CEO: Mat Goff

Managing Partner: Dylan Davenport

Media Agency

Media Agency: Starcom Mediavest

Production Company

Production Company: RiffRaff / Passion Pictures

Executive Producer: Tom Berendsen

Director: BRTHR

DOP: Nicolas Loir

Producer: Paz Parasmand

Offline

Edit Company: Trim

Editor: Thomas Grove Carter

Post Production / VFX

Post Production Company: Electric Theatre Collective / Gloria

Colourist: Luke Morrison

VFX Supervisor: Yourick Van Impe, James Sindle

Producer: Jon Purton

2D Artist: Yourick Van Impe, James Sindle

3D Artist: George Savvas, Max Johnson, Sergio Morales, Nick Turner, Hannah Smith

AFX: George Dyson, Dexter George

Film Lab Commercials Producer: Aarti Mahtani

DMP: Billy Stockwell

Music

Music Supervision: Raphaella Lima (EA), Tom Stanford (We are Theodore)

Track: CapeLion - God Clash (Tchaikovsky Remixed)

Sound

Sound Company: Factory Studios

Sound Engineer: Phil Bolland

Category: Gaming , Sports and leisure

Genre: Action , Animation , Editing , People , Visual VFX