Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 93

Chambord and Wieden+Kennedy Turn Valentine's Clichés On Their Head

Wieden+Kennedy London, 7 months, 2 weeks ago

Agency continues last year's #BecauseNoReason campaign with three animations

Chambord and Wieden+Kennedy Turn Valentine's Clichés On Their Head

Valentine’s Day is looming, and yet again the internet is full to the brim with clichéd romantic imagery — basically anything red and heart-shaped. Rather predictably, the most searched for Valentine's gift ideas include lingerie, flowers and diamond rings.

Chambord says Bof to that.

Chambord is a French raspberry liqueur in a brilliantly over-the-top gold bottle. And in true French style, Chambord's essence is about doing what you like, not what’s expected.



This is precisely why Chambord and Wieden+Kennedy have turned Valentine's clichés on their head with a series of shorts. From a diamond-munching ring box to a dozen red bowling balls, you'll find the animations disrupting social feeds filled with typical Valentine’s gift ideas, encouraging people to do what they like instead. #BecauseNoReason

Says W+K's Anna-Claire Clendon, Digital and Interactive Strategist: "As women we are exposed to an enormous amount of pressure to prepare for the perfect Valentine's Day. It's all rather prescriptive: what to wear, what to bake, how to apply the perfectly winged eyeliner. Chambord is one of the only brands calling on women to care a little less and, if they want to, embrace the frivolity of Valentine's Day."

Creative Agency

Creative Agency: Wieden+Kennedy