Certified Service's Winter Campaign Brings Joy to Changing Tires

Dentsu Creative has launched its latest Certified Service Winter Tire Campaign for Chevrolet, Buick, and GMC Certified Service. And this is just in time for the winter tire-changing period!

Chevrolet, Buick, GMC Certified Service are on a mission to change the perception of vehicle servicing, which is often seen as a chore. Their Winter Tire Campaign, launched this month (November), is here to infuse joy into an otherwise unexciting space and educate consumers about the importance of vehicle maintenance in an enjoyable way - through entertaining videos on TikTok and Meta Reels. Dentsu Creative is the mastermind behind this transformation.

In an era where many brands allocate more resources to TikTok advertising, they often treat it as a platform for repurposing content created for other platforms. Dentsu Creative, alongside Chevrolet, Buick, GMC Certified Service understood that to shift perceptions about service, they needed ads purpose-built for this platform and tailored to the audience's mindset. 

This new campaign celebrates this by transporting service experts to their happy place, where they shine as the stars, performing their services, creating beats, and showcasing dance moves - all with the level of expertise you can always expect from Chevrolet, Buick, GMC Certified Service.

The first video of the campaign focuses on the importance of winter tires, with a 30-second spot set to air on TikTok and Meta Reels in Ontario and Western Canada. A second video centred around brakes will be supported with paid media in 2024, boosting engagement with other Chevrolet, Buick, GMC Certified Service offerings.