CELSIUS Signs Global Energy Drink Partnership with Scuderia Ferrari

Celsius Holdings, Inc., maker of the leading global fitness drink CELSIUS®, today announced a global, multi-year, exclusive partnership with Scuderia Ferrari, naming CELSIUS a Scuderia Ferrari Team Partner and official energy drink of the Formula 1 racing team.

Continuing with the 2024 season, CELSIUS will energise the Scuderia Ferrari garage and fan experiences around the world with the essential energy of CELSIUS, a leading energy drink, made with proven, premium ingredients and zero sugar designed to help people live fit, exceed their goals and elevate their everyday lives.

"We're delighted that, having come on board with us last year, we are now expanding our collaboration with Celsius who become a global Scuderia Ferrari Team Partner for the 2024 season and beyond. Celsius will provide our drivers and team members with essential energy to help them perform at their best throughout an intense 24 Grand Prix season. We look forward to working with Celsius on new assets and experiences for our global fan base," said Lorenzo Giorgetti, Ferrari's chief racing revenue officer.

"Celsius shares with Scuderia Ferrari a competitive spirit that powers drivers, fans and consumers to perform at their best and live fit on and off the track. We couldn't be happier to continue to grow our partnership with Scuderia Ferrari's world-class Formula 1 team who shares our passion to elevate their everyday lives and perform at the highest level," said Kyle Watson, executive vice president, marketing of CELSIUS.

Scuderia Ferrari fans will experience unique CELSIUS activations throughout the season both on and off the track, including wherever CELSIUS is sold.