Celio Launches 'Free Hit' Newsfeed App for Upcoming Cricket World Cup

Celio, a leading men’s clothing retailer, has partnered with AliveNow, a Bangalore-based creative tech agency AliveNow to launch the Free Hit Newsfeed SmartApp cricket doodle game. Ahead of the 2019 Cricket World Cup, the brand plans to leverage this opportunity to engage cricket lovers with this fun game. 

Celio aims to reach out cricket fans across the country and the game will be available to play across social media platforms like Facebook, Instagram and Twitter. The game challenges the players to score maximum runs in an over by testing their skill and timing. The players’ scores are converted into loyalty points along with an additional 500 points that are redeemable across Celio stores in the country. 

Abhishek Shetty, Head of Marketing and PR at Celio said: “We at Celio are always looking at innovative and interesting approaches to reach out to our audience. Given the cricket season that is upon us, we thought what better way than to marry the game and the digital platform to engage with the users. We are hopeful that the interactive game created by us and AliveNow will be played and enjoyed by many.” 

Sriram Purushotham, Account Manager at AliveNow shared: “We are always excited to build fun and interesting Newsfeed SmartApp experiences for users. We conceptualised this simple and addictive game for Celio as they wanted to engage with cricket lovers across the country. This is a fresh and engaging experience for cricket fans unlike other regular contests on social platforms.” 

As the World Cup is around the corner, Celio’s Free Hit game is all set to make this game season more exciting for the cricket lovers. Fans can try the Free Hit Cricket game on Celio’s Facebook page here.