AliveNow Creates Unique Facebook AR Experience for Mahindra SUV Launch

AliveNow, a leading creative tech company and official Facebook Spark AR partner has launched a unique Facebook Augmented Reality experience for the promotion of Mahindra’s XUV300 SUV. 

With just the blink of their eyes, users can change the colour of the XUV300 and discover the colour variants that Mahindra is offering for this SUV. This first-of-a-kind experience uses eye tracking and accurately detects when a user blinks their eyes to change the XUV300’s colour. The car is constantly in 360-motion so the user sees the vehicle’s complete exterior in various colours. Built on the robust Facebook Spark AR platform and launched across Facebook and Instagram, the AR experience has garnered over a quarter million impressions so far.

Commenting on this innovative automobile AR marketing campaign, Adhvith Dhuddu, CEO of AliveNow said, "As a creative tech team, we’re always looking to create memorable experiences for brands. Facebook’s AR platform has opened up unique opportunities and removed the biggest hurdle for successful AR experiences, which is the requirement to download a new app. We wanted to let the user control the screen with their eyes and were able to achieve this for the XUV300 AR filter using the Facebook platform."

Fan’s can visit Mahindra XUV300's Facebook page or experience the Facebook AR Camera Effect here.