Casual’s 'Audience Connection Podcast' Gains Momentum
Casual, a leading global video production company and the UK’s number one brand production company, highlights the growing success of The Audience Connection Podcast, which launched in February 2025. The series explores the nuances of engaging and connecting with key audiences through visual storytelling and content strategies. Since its debut, it has quickly established itself as a valuable industry resource, with related LinkedIn content already generating over one million impressions.
With seven episodes now live, The Audience Connection Podcast features in-depth conversations with industry experts from leading brands such as BuzzFeed, Ancestry, GoDaddy, and many more. Guests include marketing directors, creative leads, and communication strategists who share their experience in building meaningful connections with the audiences that matter to them. They offer diverse perspectives and practical strategies for audience engagement across industries and platforms - meeting the growing demand for impactful storytelling in today’s increasingly visual digital landscape.
“Since launching in February, we’ve received great feedback from professionals seeking to deepen their connection with audiences,” said Lydia Chan, host of the podcast and Casual’s US managing director. “The conversations have been so rich and our guests have so much invaluable insight to share. We’re providing listeners with proven strategies that work in today’s content-saturated environment. Understanding how to genuinely connect with your audience is more crucial than ever.”
The podcast explores key aspects of audience engagement, including:
- What are the components to a good story and how to develop authentic narratives that resonate with specific audience segments?
-How and when to leverage different visual mediums to maximise engagement?
-How to adapt visual strategies across different platforms and channels?
The Audience Connection Podcast is available on Apple Podcasts and other major podcast platforms. It can also be accessed through the Casual website here.
