Casual Creative Round-Up: Trends, Throwbacks & Bold Ideas
Welcome to the Casual Creative Round-Up! A peek behind the curtain at Casual's creative process as the team explore the latest work and trends in film, advertising, design, and animation that have caught its eye…👀✨
📢 There’s something in the agency water, with two OOH campaigns built almost entirely on brand recognition for Kellogg’s and Heinz. If we had to pick a winner, Heinz takes it by a nose - there’s something deeply gratifying about recognizing tinned tomato soup with barely any context.
🐓 Kellogg’s launches second phase of £12m ‘See You in the Morning’ with OG rooster
🥫 Ad of the Day: Heinz ditches logo in ‘It Has to Be’ outdoor campaign
🎞️ We love the animation style in this moving short film for the SAFE Project, raising awareness around alcohol misuse during the winter months. The song choice is perfect, and the nostalgic, handmade look adds real emotional depth to the story.
👉 Alcohol misuse during winter months | The Snowball - A Short Film
💃 We might be showing our age, but we’re equal parts baffled and delighted to see IKEA resurrect the Harlem Shake. Who knows, maybe a dose of 2013 meme culture is exactly what we all need right now 🤷♂️🎶
👉 IKEA – Harlem Shake – Better late than never
🌞 Enjoyed this unhinged spot for Aussie sun cream brand Slather. It’s one of those commercials where we’d love to be a fly on the wall for the pitch meetings. Proof how even the most bizarre ideas come together when everyone commits.
👉 SLATHER - The sun is not your friend
🧑🍳 Speaking of leaning in, Koto Studio has created a series of 70s cookbook-inspired branding guides, and they’re so fun. The attention to detail really makes it - from being able to change the channel on the landing page, to the hand-drawn scribbles on the cookbook guides. The mix of retro with more modern 3D animation and UI makes it both incredibly joyous as well as a genuinely useful resource. We’re big fans! 👏
🎥 And to close, a moment to celebrate the filmmakers, industry voices, and film lovers rallying together to save the iconic Prince Charles Cinema in London. It’s always powerful to see the creative community unite for a cause. Find out more and consider signing the petition!
