Caroline So Joins We Are Social Singapore as Head of Account Management

Socially-led creative agency, We Are Social Singapore, has appointed Caroline So as head of account management.

Caroline is charged with leading the agency’s account teams, spearheading organic client growth and new business development, and developing operating models to effectively deliver We Are Social’s core services to clients. She reports to managing director Nai Yen Wang.

Relocating from Shanghai, Caroline brings more than two decades of experience leading blue chip accounts and high-performing teams in Hong Kong and China at agencies including Monks, DDB, Lowe and McCann. She has also held a number of senior leadership roles at both network and independent agencies.

Caroline has deep experience working with clients across various industries including FMCG, retail, beauty & personal care, automotive and technology. Over the course of her career she has worked with brands such as Burberry, Tiffany & Co., PayPal, Volvo, ABinBev, Estee Lauder, L'Oreal, Nestlé and Unilever.

Nai Yen Wang, managing director of We Are Social Singapore, commented, “Having previously worked with Caroline before, I know she is an incredibly effective operator and team leader. She has a proven track record for fostering strong client relationships, driving new and organic growth and brings a wealth of experience, especially in beauty, retail and social commerce. We are delighted to have her join the We Are Social family.”

Caroline said, "Not only was I drawn to We Are Social’s position as a leader in socially-led creativity, but also its deep innovation expertise helping clients navigate the rapidly evolving world we live in. It is great to be able to work with Nai Yen again as well as the broader agency team and our exceptional clients.”

We Are Social Singapore has a team of 80 people and works with brands including Samsung Mobile, HBO, UOB and TikTok. It is highly regarded for its innovation expertise, from virtual influencer creation to social-first production capabilities, and its in-house development of AI and XR (extended reality) products.