Carmichael Lynch's Mattress Testers
Carmichael Lynch has launched two new Tempur-Pedic spots on national broadcast, cable and digital video. These spots, filmed by award-winning director Martin Granger, follow Dr. Nicklas Sandström as he explores the Tempur-Pedic Innovation Lab. Sleeping on the job is part of the job at the Lab. In the first spot, we follow Dr. Nicklas as he introduces us to Greta, a professional mattress tester. She sleeps all day, so you can sleep all night.
In the second spot, Love Birds, Dr. Nicklas faces his worst nightmare: Couples sleeping apart. With the help of his strong-willed and strong-armed lab technicians, watch as he attempts to get the couple back into bed together. Broken English and all.
TITLE: “Love Birds”
CLIENT: Tempur-Pedic
AGENCY
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Writer: Nick Nelson
Art Director: Phil Jones
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Freddie Richards
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Jesse Simon, Sarah Brehm
Senior Project Manager: Lisa Brody
PRODUCTION
Production Company: Moxie Pictures
Director: Martin Granger
Executive Producer: Roger Zorovich
Line. Producer: Heidi Soltesz
Director of Photography: Eric Schmidt
POST PRODUCTION
Edit House: HutchCo Technologies
Editor: Jim Hutchins, Joaquin Muchado
Producers: Jane Hutchins, Bhavani Perry
Music House: Beacon Street
Audio Mix: BWN Music and Sound
Mixer: Carl White
Graphics: Brad Baker, CLIP
Finishing/CGI: Drive Thru
TALENT
On-camera talent for “Love Birds”:
Charles Janasz – Dr. Nicklas Sandström
Sean Lograsso - Lars
Matthew Olsen
Silvia Panaccione
Adam Salandra
Frieda Toroman
Andrey Ivchenko
Alexander Denk
TITLE: “Greta”
CLIENT: Tempur-Pedic
AGENCY
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Writer: Nick Nelson
Art Director: Phil Jones
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Freddie Richards
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Jesse Simon, Sarah Brehm
Senior Project Manager: Lisa Brody
PRODUCTION
Production Company: Moxie Pictures
Director: Martin Granger
Executive Producer: Roger Zorovich
Line. Producer: Heidi Soltesz
Director of Photography: Eric Schmidt
POST PRODUCTION
Edit House: HutchCo Technologies
Editor: Jim Hutchins, Joaquin Muchado
Producers: Jane Hutchins, Bhavani Perry
Music House: Beacon Street
Audio Mix: BWN Music and Sound
Mixer: Carl White
Graphics: Brad Baker, CLIP
Finishing/CGI: Drive Thru
TALENT
On-camera talent for “Greta”:
Charles Janasz – Dr. Nicklas Sandström
Sean Lograsso - Lars
