Carla Guler Helps People Unleash Their Inner Glam and Let Their ‘Ascot Side’ Run Free

Ascot Racecourse has unveiled a new campaign building on the winning formula of last year’s ‘The Ascot You’ strategy, showing that everyone has an inner elegance - and the perfect place to let that shine through is Ascot Racecourse.

Developed by Dark Horses and featuring shots by celebrated fashion photographer Carla Guler, ‘The Ascot You’ campaign shows audiences that everyone has a flamboyant, glam or vivacious side to themselves, which can be released and given life at the world-renowned racecourse.

The creative gloriously showcases a variety of characters embracing the Ascot version of themselves whilst going about their everyday lives, beautifully dressed for the elegance of an Ascot event. From strutting down to the local laundrette as if it’s the catwalks of Milan, dressing to impress whilst working the allotment, or even adding a few rhinestones to glamourise a cowboy hat, the new OOH stills will be seen extensively on billboards, buses and taxis.