19 Cannes Contenders from Latin America

Cannes Lions 2025 is fast approaching, and agencies across Latin America have shared the campaigns they're backing to make an impact. 

If you're curious about what creatives around the world are putting forward, check out our full Cannes Contenders series, which features hopefuls from Canada, Asia, AUNZ, Europe, LATAM, and more. 

And for insight into what might catch the eye of the jury this year, don't miss ourJury President Interview series, where the leaders of each Cannes Lions jury share what they’re looking for, how their categories are evolving, and what makes a Lion entry roar.​

Aeroméxico - Clouds

Banco Do Brasil - The Lost Faces

Budweiser - One second Ads

BYD - The Soap Operaverse

BYD - The Overtaking Ad

BYD - Neymar

Bálsamo Bengué - Pain Relief

Chevrolet - Night Signals

CIF - Dirty Mouth Sponsorship

Corona - Certified by the Sun

Corona - Just Lime

Fiat - The Interrupted Goal

Grupo Boticário - Research my body

Heinz - Hagelchup

KFC - Prize on the Bone

LVMH - The Partnership that Changed Everything

Medalla Light - Found in Translation

Pedigree - Caramelo

RCN Colombia / State Insurance - Fictional Insurance