Cannes Contenders: Ogilvy Gets Ready to Rock with Its Creative Highlights

Every year in the Yoro region of Honduras, a phenomenon occurs: Fish fall from the sky. Scientists believe the weather causes water cyclones to form, sucking fish up from the sea and eventually raining them down onto dry land. The people of Yoro believe “the rain of fish” is something entirely different: it’s a miracle. Regal Springs, a leader in sustainable fish production has tapped into this phenomenon to create a new brand and product that also turns the miracle into an opportunity for the people of Yoro.

Enter Heaven Fish, a new product featured in restaurants and fresh markets all around the country made up of the fish that are gathered during the annual “rain of fish." As part of Regal Springs’ effort each fish is registered with a protected designation of origin, giving the people of Yoro exclusive rights to distribute these ever more valuable fish for the benefit of their families and community.

 

Did you know that approximately a third of the food purchased at the supermarket is discarded when it reaches its “use by” date? This situation presents a significant problem of food waste, contributing to environmental issues. This premise, combined with knowledge about alternative uses of many products, led de la Cruz Ogilvy and supermarket brand SuperMax to create Reusables, a cutting-edge technology to turn "use by" dates into "use for" the environment, giving products an extended life and helping prevent food waste.

 

LinkedIn and Dove are partnering to create more inclusive and equitable spaces for Black hair in the workplace. Race-based hair discrimination remains a systemic problem, impacting Black women’s employment opportunities and professional advancement. The new campaign, which builds on Dove's campaign to end race-based hair discrimination through passage of the CROWN ACT, reinforces through striking side-by-side imagery that Black hair IS professional.

 

The Bold Glamour filter presents an "ideal" of beauty, and it looks very real. Almost too real. Dove has always fought against damaging and unrealistic expectations of beauty. Along with Ogilvy and DAVID, Dove is encouraging people to #TurnYourBack on the Bold Glamour filter as part of its #NoDigitalDistortion mission. The influencer-led campaign kicked off with creators sharing their feelings on the filter and the damage it can do to people and their perception and expectation of what constitutes beauty.

 

Castle Lager is 100% homegrown, brewed from only the highest quality materials sourced within South Africa. In fact, there’s so much goodness in its local grains that huge amounts of protein and other nutrients are left behind even after the brewing process is complete. With 55% of South Africans living below the breadline, Castle Lager wanted to help nourish the country. Introducing “Bread of the Nation,” a delicious bread baked using flour milled from high-quality spent grain—leftover after Castle Lager’s brewing process. The bread is high in energy, fiber, and protein and will be distributed throughout South Africa in the communities most in need.

 

China is the world's largest beer-drinking market. For Corona, the country's shortage of high-quality limes presented a challenge. More pressing, nearly a quarter of the country's farmers live in poverty. Instead of simply importing high-quality limes into the country, Corona partnered with local governments and industry leaders to provide farmers with the knowledge and tools needed to grow quality limes and expand their yield. With the Corona Extra Lime, the brand created an entirely new business that both solved Corona's lime supply problem and provided China's struggling farmers with a critical economic lifeline.

 

New research from the Dove Self-Esteem Project shows that 70% of kids are exposed to toxic beauty content on social media, and that 3 in 5 kids' mental health is being impacted by what they see on social media. As part of the campaign's effort to advance legislation to address this youth mental health crisis, Dove and Ogilvy have created a film that explores the real-life consequences of harmful beauty content through first-hand stories of young people.

 

German Rail's new campaign is here to remind us that meting remotely is okay, but meeting in person is still an option—and let's be honest, it's the better one. We created a series of films that take the form of virtual meetings from the point of view of one of the participants. We hear the boring banter, and the letters from each person's avatar combine to create four letter words that are just perfect for the occasion.

 

 

Ogilvy Bangkok and confectionary brand Voiz have teamed up to produce a quirky and hilarious film that tells the story of just how good Voiz Waffle Choco is. A man tries as hard as he can to hide the truth behind how much he wants a woman's Voiz Waffle Choco. But he can only do so much, as the woman soon realizes (in a surprising, absurdist way) that the eyes always tell all.