Cannes Contenders: How VML is Connective the World through Creativity
If there’s one thread weaving together VML’s high hopes for Cannes Lions 2024 it’s connection. Whether its telco brand Movistar urging parents to put down their phones and social media to connect with their kids authentically or Hungarian bookstore Lira connecting the country’s LGBTQ+ community to the foundational cannon of queer literature amidst oppressive censorship laws or, indeed, Coca-Cola connecting with the legion of ‘mom-and-pop’ retailers around the world who put their own hand-painted spin on the iconic logo.
Coca-Cola - Every Coca-Cola is Welcome
WPP Open X
Movistar - This Is Not a Game
VML Mexico
Mondelez - OREO Menu
VML United States
Canon - World Unseen
VML United Kingdom
Movistar - Sharenting, the Musical
VML Argentina
Lira - Unsealed Books
VML Hungary
Unilever, Vaseline - Sunitizer
VML Jakarta
General Mills - Royalties for Nature
VML United States
