Cannes Contenders: DDB’s Best Bets for 2024

“Pulling off a campaign like this for the V&A, who have such an illustrious advertising history, was absolutely wild. With so many different moving parts, there were a million things that could go wrong at any time, but thankfully nothing (major) did. We’re incredibly grateful for the opportunity to work on such a great brand, and really proud of the campaign and the response it’s been getting. People really do seem into it, which is brilliant. The whole team behind this deserves a massive round of drinks, sorry, applause.”

"If other channels aren’t doing it, we will! That’s the premise of ‘Audience Delivery’.

We saw an opportunity to bring the best football in the world to the ifood audience and that’s what we did."

“Brahma is more than a beer; it's a brand that solves real problems for those eager to celebrate life fully. This project perfectly encapsulates our approach to meaningful engagement with our consumers.”

“After four years of development and innovation, I’m proud and excited for the team. They have worked tirelessly to deliver something meaningful for Volkswagen and more importantly could protect Australians driving on our roads.”

“Being part of the top 10 global DDB contenders for Little Black Book is undoubtedly a great honour, not only for what it represents for WeCapital as a client but for everything that ‘E-commerce of Trust’ can bring to the world at the level of financial inclusion and banking. We are very proud and happy about that.”

“Our ‘Rum Better with Pepsi’ work continues to be an example of the power of simplicity and how craft-led creativity promotes stronger brand messages that resonate. It's not easy to do a follow up of what has already been considered an iconic campaign, but we believe that this new tension we found and the challenge of changing this historical and universal consumer habit, puts this idea at an even more ambitious level than the previous one.” 

“This was the perfect way to position Pepsi as the better partner for one of the world’s most iconic bar orders, while also strengthening its relationship between consumers and businesses.”

“A voicemail doesn’t always mean a lot, until you’ve lost the person who left it. True stories of people losing precious voice messages was the driving force behind ‘Missed Calls’. Every single day, more than 60,000 voicemails are shared between people in the Telenor network and ‘Missed Calls’ can now help people keep these memories forever.”

 

“There aren’t many brands that could get away with making a campaign about smuggling their product from the UK to the US, let alone actually recruit a ring of Marmite-loving volunteers! We're so happy this campaign made it through TSA and saw the light of day.”

“The iconic VW Kombi, once the symbol of progressiveness for those who believed in a better world, has now become a symbol against it as it is still a petrol vehicle. To assist those who love their Kombi and the environment, Volkswagen has created the ‘Green Print’, an open-source set of plans that anyone can use to turn their Kombi into an EV in 20 easy-ish steps. We have made an all-in-one kit available, or owners can source the parts themselves with our approved list and not pay us a cent, because we believe that the best car for the planet is an old one.”

“Language plays a critical role in identity for the LGBTQIA+ community. But these words have little meaning in a country like India. Here, over 200+ languages and dialects exist and English is spoken by less than 10% of the country. The local language over the years has accumulated words of hate and ridicule for the community. 

“It has been a very rewarding experience to work with Disney+ Star to help the community find and uncover ‘Words of Pride’ for them to describe themselves with and for the society to address them with respect. Words that will now be seeded into society through culture, content and conversations.”