Cannes Beached:DDB's Mark O'Brien on Innovation and the Hunt for a New York CCO

This week DDB's North America President Mark O'Brien is set to have a busy week on the Croisette. Between pumping up the phenomenal WATERisLIFE Drinkable Book and a few sneaky interviews with replacements for the outgoing DDB NY CCO, Matt Eastwood, he's hitting Cannes hard. LBB's Laura Swinton caught up with Mark, who tells her how excited he is about the Drinkable Book, why creativity is trumping technology this year and he pays tribute to the outgoing Matt Eastwood.

Editing courtesy of Work.