CANAL+ & BETC Paris Show There's a Story Behind Every Film
CANAL+ is known as the number one movie channel in France and has a long tradition of backing movie makers. The broadcaster prides itself on supporting all types of genres and is a regular sponsor of various cinema festivals over the course of the year.
The idea of this print campaign, created by BETC Paris and launched in specialised cinema press, was to use the form of a script to show just how difficult it actually is to make a good film!
Different trades representative of the industry are illustrated through funny short stories, highlighting classic movie making fails – because there is a story behind every story.
Creative Director: Olivier APERS
Copywriter: Lucas BOUNEOU
Art Director: Sophian BOUADJERA
Executive Creative Director: Stéphane XIBERRAS
Planner: (Strategic) Fabien LE-ROUX, Sarah LEMARIÉ
Photographer: Ben STOCKLEY
Creative Agency: BETC PARIS
Art Buyer: Stéphanie GIORDANO
Agency Manager: Guillaume ESPINET, Elsa MAGADOUX
Production Company: RITA
Category: Movies/theatre , Sports and leisure
Genre: Comedy , Dialogue , Photography , Print