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CANAL+ & BETC Paris Show There's a Story Behind Every Film

BETC Paris, 6 months, 1 week ago

Fun new print campaign highlights classic filmmaking fails

CANAL+ & BETC Paris Show There's a Story Behind Every Film

CANAL+ is known as the number one movie channel in France and has a long tradition of backing movie makers. The broadcaster prides itself on supporting all types of genres and is a regular sponsor of various cinema festivals over the course of the year.

The idea of this print campaign, created by BETC Paris and launched in specialised cinema press, was to use the form of a script to show just how difficult it actually is to make a good film! 

Different trades representative of the industry are illustrated through funny short stories, highlighting classic movie making fails – because there is a story behind every story.


Advertiser: CANAL+

Creative Agency

Creative Director: Olivier APERS

Copywriter: Lucas BOUNEOU

Art Director: Sophian BOUADJERA

Executive Creative Director: Stéphane XIBERRAS

Planner: (Strategic) Fabien LE-ROUX, Sarah LEMARIÉ

Photographer: Ben STOCKLEY

Creative Agency: BETC PARIS

Art Buyer: Stéphanie GIORDANO

Agency Manager: Guillaume ESPINET, Elsa MAGADOUX

Production Company

Production Company: RITA

Category: Movies/theatre , Sports and leisure

Genre: Comedy , Dialogue , Photography , Print