Canadian Olympic Committee Selects The Hive as Creative Agency

The Hive announced today that the Canadian Olympic Committee (COC) has named them as their new creative agency for their Paris 2024 brand campaign. The Hive will work with the COC and the COC’s partner CBC/Radio-Canada to develop a new integrated platform that each organisation will utilise throughout the Paris 2024 Olympic campaign lifecycle. Leading the business jointly from their Toronto and Montreal offices in order to develop both the English and French aspects of the campaign in parallel, The Hive will tap into their systems of collaboration to create work that speaks to all Canadians. 

In the past, the COC and CBC/Radio-Canada have approached their own marketing and communications independently from the outset, finding natural integration points. For this cycle both the COC and CBC/Radio-Canada wanted to engage an agency that could work with them to develop a singular shared Team Canada campaign from the onset that has the power to excite and engage Canadians collectively. 

“We are thrilled to be working with The Hive and CBC/Radio-Canada on this new brand initiative,” says Jacqueline Ryan, chief brand and commercial officer of the COC and CEO of the Canadian Olympic Foundation. “By collaborating on this campaign, we’ll be able to engage fans across the country in new and exciting ways as we all cheer on Team Canada on the road to Paris.” 

"This particular collaboration between The Hive and COC and CBC/Radio-Canada is an incredible opportunity to develop work that matters deeply to Canadians, along with sharing our broader global perspective as a nation,” says Jared Stein, president and CEO at The Hive. “I’m immensely proud of the work our team did to demonstrate how our unique model of collaboration will lead to impactful work for this assignment.” 

"CBC/Radio-Canada and the COC have a shared goal of building excitement and awareness for the upcoming Olympic Games, and our collaboration with The Hive is a new and exciting strategy,” says Chris Wilson, executive director, sports and Olympics, CBC. “We look forward to engaging audiences across the country through this unified approach leading up to and throughout the Games, as we follow the incredible journeys of Canadian and international athletes." 

Kerry Fleiser of kif marketing solutions helped facilitate the search for agency partners. Work will kick off immediately with an anticipated launch in spring of 2024.