CANADA London Gets in the Christmas Spirit for Not on the High Street
CANADA London directors Pensacola have directed WCRS’s UK Christmas campaign for online retailer Not on the High Street. The 60 second TV spot premiered during Downton Abbey on November 1st and is supported by 30 and 10 second versions on TV and online, as well as multi-channel activity across print and outdoor. The commercial focuses on the unique gifting opportunities provided to NOTHS customers by the retailer’s network of creative small businesses, an idea brought to life by contrasting the unique and original (NOTHS) against the mainstream and mass produced (“on the high street”).
Directors Pensacola say: "Not On The High Street wanted an unconventional Christmas commercial where we could appreciate the difference between a NOTHS present and a conventional serialized object. So we created two types of vignettes, some warmer and more elegant, to portray the work of NOTHS’ partners, and a second type that are more greyish and repetitive, to showcase classic boring Christmas presents. On top of that, we tried to build a subtle sense of humour with quirky music and the changing melody of the voice over."
