Canada Goose Appoints Droga5 London on Global Brand-Building Brief

Droga5 London has been hired by performance luxury outerwear label Canada Goose, with a brief to help it cement its world-class credentials through a series of initiative-led campaigns.

The first work, breaking in January, will focus on the origins of the outerwear and the brand’s continued dedication to the same skills and craftsmanship today.

Dylan Williams, chief strategy officer at Droga5 London, said: “Canada Goose is a growing global brand that is focusing its efforts on honouring the arctic north. We are proud to be working with them on this exciting initiative that will bring the north to the world through storytelling and showcasing the entrepreneurial spirit and craftsmanship of the Inuit people.  As such this isn’t just an exciting brief it is an important one.”