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Campaign for Prudential Malaysia Shows What Love Looks Like


Naga DDB Tribal's 'This is What Love Looks Like' launches campaign for 'PRUMy Child Plus'

Campaign for Prudential Malaysia Shows What Love Looks Like

'Protection'. Nobody thinks about it until something actually happens. So when a brief came in for Naga DDB Tribal to position PRUMy Child Plus to protect moms and babies before they were even born, the agency was excited by the challenge. 

The team at Naga DDB Tribal talked to mothers and mothers-to-be to find out about their entire journey. And one thing they found was that 'there were all sorts of mums'. All were different in their unique ways, and all stories had different joys, sacrifices, confusions, excitements, and other millions of emotions any one person could feel. But the one constant was that all their journeys led to love.

'This is What Love Looks Like', a campaign that aims to achieve synonymity when 'pregnancy' equates to 'PRUMy Child Plus', was created. It is an ode that expresses the love of each mum in their own super-mum way.

Naga DDB Tribal chief creative officer Alvin Teoh, said: “I think some of the most amazing stories are already out there. All we need to do is pay attention to them, give it its due respect, colour it a little and serve it back to the audience. This is for the lovely moms who shared their stories with us over dinner and for all moms who’s loved us even before we came out into the world. Thanks for the sacrifices and the love. It’ll never be enough, but we hope we’ve done justice to your stories.”

Aligned with PAMB’s chief officer, product and actuarial services, Ankur Bassi, said: "The best gift you can give your child is to safeguard their life from before birth right up to old age. This is why we have designed PRUMy Child Plus, a comprehensive prenatal plan that provides mother and baby with the gift of protection from day one and beyond".

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Categories: Finance, Insurance

DDB Asia, Mon, 27 Feb 2023 10:08:45 GMT