Camila Cabello Stars Alongside Her Family and Friends in Olipop’s First-Ever Advertising Campaign

Functional soda brand, OLIPOP, launches its first advertising campaign, “Real Love Makes Us,” featuring Diamond-certified multi-GRAMMY Award-nominated singer, songwriter, and OLIPOP investor - Camila Cabello. Directed by award-winning filmmaker Daniel Mercadante (Park Pictures) and created with Squint Consulting, OLIPOP’s first ad spot, 'How to Be Camila', shares how the little things that matter most in life contribute to Camila’s success. OLIPOP, a revolutionary, new-kind-of soda brand, naturally blends into this narrative, as it was designed to accompany those real moments of connection and supports overall wellness without the negative health consequences of traditional soda.

The 30-second advertisement provides an authentic glimpse of life behind the scenes with Camila. The spot, which uses Camila’s real family and friends including her grandmother and mother, shows the love and support that helped her grow into the global megastar she is today. By showcasing candid moments of laughter, lively family dinners, late-night karaoke with friends, and even vibrant cooking sessions with her abuela, the ad offers a genuine and unfiltered portrait of Camila's life. This heartwarming footage reminds viewers of the joy found in life's little moments.

“Working with OLIPOP on this campaign has truly been a passion project for me,” explained Camila Cabello. “Coming together with my family and friends and sharing moments of connection throughout my life, from family gatherings, sharing meals, to relaxing with friends, has truly helped shape me into who I am. The ad lets everyone see a glimpse of real moments that make me feel supported and connected to my family and friends.”

The campaign is part of the wider launch of OLIPOP’s new brand platform 'Real Love Makes Us'. Traditionally, soda has symbolized friendship and the time shared with the people we love the most. As the brand that created a completely new beverage category—one with real ingredients, real health benefits, and a real soda taste—OLIPOP is on a mission to inspire Americans to get back to what’s real and build not only healthier habits, but also healthier and more fulfilling lives. 

“Soda is a powerful force that has historically brought people together and fostered social cohesion, family bonding, and lifelong memories,” said Ben Goodwin, OLIPOP’s founder, formulator, and CEO. “But how can we still associate this nostalgic, friendly feeling most of us get with soda when we as a society have accepted the serious health consequences associated with it? Our new campaign goes back to why I created OLIPOP in the first place—to allow consumers to enjoy soda once again without any sacrifice on taste or health. We can hopefully inspire people to truly take the time to celebrate the real moments that make us who we are—with a soda in hand that’s actually good for you.”

OLIPOP has also solidified its position as the fastest-growing refrigerated functional beverage brand in the United States, with more than 223% growth in 2022 alone. This explosive success illustrates not only the shift in consumers’ needs for products that support their health goals, but also the way OLIPOP is changing the traditional soda category on a larger scale.

Alongside the campaign, OLIPOP will roll out a new feature on its site, 'Soda That’s Made to Share', that allows customers to customize a "Pair & Share'' 12-pack with two flavours (six cans each) of their choice or select Camila’s personal favorite flavor combination: Vintage Cola and Strawberry Vanilla. The feature, launching May 2, is designed to encourage sharing, symbolizing a small token of love and connection that aligns with the campaign’s mission. Additionally, as part of the “Real Love Makes Us” campaign, OLIPOP will make a donation of $2 for every "Pair & Share'' 12-pack sold between May 2 - July 31st, up to $50,000, to Partnership for a Healthier America (PHA), supporting its mission to ensure that every family has access to healthy, high-quality food. The brand’s donation will help PHA give families in need up to 140,000 servings of fruits and vegetables, aligning with OLIPOP’s overarching vision of a healthier, tastier future in America.

Cabello is represented by Roger Gold and Gian Mitchell, WME, and The Lede Company.