cake-factory Unveils Evocative Campaign for Coca-Cola’s Gold Peak Iced Tea

Production company, cake-factory unveil a thirst-quenching golden campaign for Gold Peak iced tea. Directed by acclaimed international drinks photographer and director Martin Wonnacott, the campaign, ‘It’s Got to be GOLD’ immerses audiences in a product-led exploration of the beverage.

Cake-factory established a rich, golden environment that compliments the gilded hues of the brand, using this as a platform to embark on a magnified journey of the drink, from bottle to glass. The film was shot at close-range in order to achieve the immersive quality of the campaign. 

Working with the tea itself helped director Martin Wonnacott to capture the dreamlike and evocative sense of Gold Leaf through a visual medium. Unhurried movement and seamless transitions helped to achieve a sense of fluidity which is reminiscent of the tea itself, elevating the visceral nature of the campaign. Paying close attention to detail, the campaign follows individual drops of liquid and showcases how they interact, move and fall. 

The music and sound design used in the film supports the product unveiling, complementing the ebb and flow of the camera movements to guide audiences through the campaign. Using sound to mimic the sounds of liquid moving and droplets falling brings further depth to the film, which builds to a climax with growing intensity towards the end.

Martin Wonnacott, director, cake-factory commented, “The goal was to create an immersive, thirst-quenching campaign. This was achieved by creating a believable, rich golden space from which to capture the sense of Gold Peak.”

Cake-factory produced the campaign for The Coca-Cola company, through Wunderman Thompson, it is released across TV, social media and out of home.