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cain&abelDDB Wins Photobox Account

01/11/2021
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Appointed to help the brand celebrate Black Friday and Christmas

cain&abel has partnered with personalised photo gifting company Photobox. cain&abel will help Photobox deliver on their ambition to help customers celebrate joyful moments from this year, from the unexpected to the unforgettable, across Black Friday and Christmas.  

cain&abel will be delivering content and direct response marketing across multiple touchpoints, providing everything in-house, from specialist direct creative teams through to language and production capabilities, with the two seasonal campaigns running across the UK and Europe. 

Claire Bowers, cain&abelDDB MD, said of their win: “We’re absolutely delighted to be working with Photobox, and grateful to be partnering with such a recognisable brand to create content across multiple touchpoints. Our ability to deliver engaging and exciting content at speed puts us in a brilliant position to help Photobox drive sales across two of the most important seasonal events of the year.”

Susan Judge, Group Brand Director at Photobox, said: "We’re excited to partner with cain&abel to bring to life our creative strategy across a breadth of markets, brands and channels. Inspiring our customers to share their stories."

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