Cabify Selects LOLA MullenLowe as Global Creative Agency
Cabify, the mobility technology platform, has assigned its integrated advertising account to LOLA MullenLowe Madrid. The agency will be responsible for managing all of the strategic, creative and digital tasks of the brand globally.
Cabify is a mobility technology platform that connects private users and companies with forms of transport that best suit their needs. Founded in 2011 in Madrid, Cabify expanded within a few months of its creation to Latin America and is present in Mexico, Panama, the Dominican Republic, Colombia, Ecuador, Peru, Brazil, Chile and Argentina. With an almost entirely Latino team, Cabify stands out in the sector for betting on local talent, generating high-value jobs in an industry that is being transformed by technology and innovation.
Cabify has established itself as one of the leaders of shared mobility companies in Latin America, being the first startup unicorn, in this sector, born in the region. The company closed 2017 with global growth of more than 500% in its gross revenues. Travel requests almost tripled and the number of trips taken was multiplied by 6 compared to 2016.
In recent years the way of traveling has evolved and Cabify was looking for an agency that understood the consumer journey today. Its main objective is to make cities a better place to live. To do this, it seeks to decongest streets thanks to the fact that it offers an alternative to the use of the private car by offering, thanks to its technology, a pleasant, safe and quality mobility option that contributes to improving the efficiency and sustainability of cities.
The company was in search of a creative, modern and effective agency that, in addition to complementing its philosophy, understood its values and could jointly communicate them in the most effective way in the 11 markets where Cabify is present today.
"I am convinced that the strategic and creative talent of LOLA MullenLowe will help us to take the Cabify brand to the next level, always with a focus on the user experience and the excellent service that has characterized us and that allows us to have a close relationship with our users: passengers, companies and driving partners”, says Bárbara Calixto, Chief Marketing Officer of Cabify “An important factor in our choice was the knowledge of the Ibero-American market, and the profile of its collaborators, as diverse as ours."
LOLA MullenLowe is in charge of the global creative strategy platform that will later be adapted to local markets.
"The connection with the Cabify team was instantaneous. We have a lot in common, young people who come from all corners of the world, looking for the best ways to connect people with products and services that make their lives better. We are really looking forward to growing with them,” Pancho Cassis, Executive Creative Director, LOLA MullenLowe, Madrid
The first work will be released before summer 2018.