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BWM Dentsu Champions Connectivity in Latest nbn Campaign

BWM Dentsu Sydney, 1 month, 3 weeks ago

Agency teams up with Deaf Services Queensland for campaign.

BWM Dentsu Champions Connectivity in Latest nbn Campaign

BWM Dentsu Sydney is continuing its work to support the roll out of Australia's broadband network with a campaign aimed at illustrating the emotional power of fast connectivity.

The film, 'Silent Reunion', was shot by Finch director Nic Finlayson and tells the story of two friends, both hearing impaired, using sign language to re-connect over the nbn network. BWM Dentsu and consulted with Deaf Services Queensland to ensure the narrative was a true representation of the relationship between the two women.

Says Steve Hannan, national manager, media and advertising, nbn: "The nbn network is for all Australians. Part of our commitment to delivering this campaign was to ensure we showcase how the network is impacting many of our underrepresented communities. Through this collaboration with Deaf Services Queensland, we were able to learn first-hand of the bond between the two women. Being able to bring this to life in genuine way was immensely rewarding."

Says Asheen Naidu, executive creative director, BWM Dentsu: "The campaign dramatises the quality of video calling by demonstrating its use between two friends reconnecting via video call. The narrative is a great articulation of the flexibility that technology brings, and has allowed us to show another side of what being connected to the non network looks like."

The campaign will be seen on TV, online video, OOH, press and digital in selected markets from July 31.

Client: nbn
Executive General Manager, Marketing and Community Affairs nbn: Kent Heffernan
National Manager, Media and Advertising nbn: Steve Hannan
Senior Marketing Manager, National nbn: Kerrie Jones

Creative Agency: BWM Dentsu
ChiefCreative Officer: Rob Belgiovane
Executive Creative Director/Writer: Asheen Naidu
Creative Group Head/Writer: Denny Handlin
Creative GroupHead/Art Director: Jon Foye
Executive Planning Director: Megan Hales
Client Service Director: Brent Kerby
Senior Account Director: Andrew Henderson
Head of Onscreen: Margot Fitzpatrick

Production Company: Finch
Director: Nic Finlayson
Producer: Julianne Shelton
PostProduction: The Butchery/The Refinery
Music: Song Zu