Burt’s Bees Introduces a Sensory Wonder in Skincare

Burt’s Bees introduces “A Touch of Wonder”, a new brand platform designed to offer natural skincare lovers a wanderlust-inspired sensory experience. 

Burt’s Bees is infusing every moment with nature’s finest ingredients to create an experience that captivates the senses, elevates skincare beyond its functional benefits, and offers a touch of wonder in everyday life. In an industry that thrives on social influence, Burt’s Bees is once again leading the way, this time by bringing consumers’ attention to the delight factors in their skincare products.

Transforming everyday skincare routines into moments of wonder, Burt’s Bees invites consumers to explore senses as an integral part of their skincare ritual, adding a new dimension to self-care. 

The campaign features a 30-second and 15-second spot, rolling out nationally across CTV/OLV, digital channels, social platforms, and streaming audio, seamlessly bringing “A Touch of Wonder” into everyday life.