Burger King Brazil Offers Discounts Based on Your Hangover Face This Holiday Season

Thinking about the end of year festivities, Burger King Brasil and the DM9 agency innovated with another campaign: now anyone who wants help to combat their hangover the next day will be able to receive exclusive discounts on famous sandwiches of brand: the Whopper Jr. Double, Whopper and Whopper Double. Through the brand's app, the consumer will be directed to a website where it will be possible to use facial recognition technology to receive discounts based on their hungover face.

The new Burger King campaign is perfect for those who end up going overboard at the company's end-of-year get-togethers, birthday parties, weddings or even happy hours. The solution that can help combat a hangover is in the palm of your hand! Just access the BK app and click on the banner available on the home screen, or directly on the website. There, just take a selfie and the site will playfully measure your hangover level, from one to three. The higher it is, the greater the recommended combo and the discount offered.

The action runs until January 2nd and the discount coupons, proportional to the consumer's hangover, are valid during the same period, only for BK Delivery.

“It is a privilege to have partners like Burger King, who use boldness, innovation and irreverence as essential ingredients and are willing to put brand actions like this into practice. In this case, the use of facial recognition technology combined with humour will generate another fun connection with consumers”, says Icaro Doria, co-president and CCO of DM9.