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Bunny Kinney Takes on The Reimagination of Gender in New Film

02/09/2019
PR and Sales Consultancy
London, United Kingdom
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Societal ideals of masculinity and gender norms are questioned in new campaign by Bunny Kinney

Welcome to Behind The Masc: Rethinking Masculinity, a campaign dedicated to exploring what ‘masculinity’ means in 2019. We knew we wanted to talk about how binding, and in turn liberating, it is to consider dance as gendered.  



Directed by Bunny Kinney, dancers, both self-shot and filmed on iPhone, were tasked to respond to Obongjayar’s track “Endless” both at Wayne McGregor dance studios and in their own personal spaces. The brief was to ‘move like a man’ to the music, with the idea that masculinity is a learnt behaviour and system of semiotics and that we can all be playful with that – whatever our given gender.


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