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Bullion's Jack Newman Busts Out the Mic for New Pringles Taxi Ad

Bullion, 1 month, 4 weeks ago

Isobar kicks off the summer with 'Pringleoke' stunt

Bullion's Jack Newman Busts Out the Mic for New Pringles Taxi Ad

Bullion's Jack Newman - in association with Isobar - has created this high-octane, totally relatable "Pringleoke" piece, which sees Pringles kick-off the summer with their chips….and music! Two perfect ingredients to get your summer going.   We all secretly love a little sing along-especially when we think no-one’s looking.  Jack subtly links this consumer insight with the irresistibility of Pringles to create a light-hearted, feel-good film that’s perfect for the summer!

Director Jack Newman commented: "The key to delivering the smash hit Pringles "Taxi" piece was to drive as many genuine and natural reactions as possible from the public. Substantial planning, design and agency collaboration went into developing the unique taxi as we devised a cunning plan to get passengers to sing… as though no-one was watching. We concealed  one-way mirrors between the driver’s cabin and passenger seats, an Alexa mini, along with smaller, black magic cameras hidden in speaker boxes. We wanted the passengers to lose themselves in their own private space, escaping from the real world for a just a few moments so they could enjoy letting their hair down. The reactions from people were just amazing and we had such a laugh making it."

Creative Agency

TV Producer: Scott Clark

Account Director: Emma Drake

Group Creative Director: Kevin Ferry

Senior Account Director: Jessica Knipe

Creative Agency: Isobar

Project Manager: Yen Hau

Creatives: Andy Thirsk & Dan Latham

Music and Sound

Sound Mix: Steven Dove

Sound Design: Jogn Currie


Editor: Charlie Bird

Post Production / VFX

Post Production House: Electric Theatre Collective

Production Company

Location: Peter-Frank Dewulf

DOP: Annika Summerson

Production Designer: Ciaran Beale

Production Company: Bullion Productions

Production Assistant: Jake Flowers

Producer: Tina Pawlik

Director: Jack Newman

AD: Kerry Green

Category: Food , Snacks and confectionary

Genre: Stunts