Bullion's Jack Newman Busts Out the Mic for New Pringles Taxi Ad
Bullion's Jack Newman - in association with Isobar - has created this high-octane, totally relatable "Pringleoke" piece, which sees Pringles kick-off the summer with their chips….and music! Two perfect ingredients to get your summer going. We all secretly love a little sing along-especially when we think no-one’s looking. Jack subtly links this consumer insight with the irresistibility of Pringles to create a light-hearted, feel-good film that’s perfect for the summer!
Director Jack Newman commented: "The key to delivering the smash hit Pringles "Taxi" piece was to drive as many genuine and natural reactions as possible from the public. Substantial planning, design and agency collaboration went into developing the unique taxi as we devised a cunning plan to get passengers to sing… as though no-one was watching. We concealed one-way mirrors between the driver’s cabin and passenger seats, an Alexa mini, along with smaller, black magic cameras hidden in speaker boxes. We wanted the passengers to lose themselves in their own private space, escaping from the real world for a just a few moments so they could enjoy letting their hair down. The reactions from people were just amazing and we had such a laugh making it."
Post Production / VFX
Post Production Company: Electric Theatre Collective
Offline
Editor: Charlie Bird
Creative Agency
Creative Agency: Isobar
Creatives: Andy Thirsk & Dan Latham
Group Creative Director: Kevin Ferry
Senior Account Director: Jessica Knipe
TV Producer: Scott Clark
Production Company
AD: Kerry Green
Director: Jack Newman
DOP: Annika Summerson
Location: Peter-Frank Dewulf
Producer: Tina Pawlik
Production Company: Bullion Productions
Production Designer: Ciaran Beale
Production Assistants: Jake Flowers
Music
Sound Design: Jogn Currie
Sound Mix: Steven Dove
Category: Confectionery , Food