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Bullion Brings the Bass for Gritty New Jax Jones Music Video

09/08/2016
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Director João Retorta shoots raw & real promo for Jones' new track 'Housework'

Bullion's João Retorta directs this grittily honest video for Jax Jones’ (ft MNEK & Mike Dunn) new track 'Housework.'

Director João Retorta commented: "My main aim was to create an exciting piece that goes behind the standard live performance video. I wanted to create something authentic, but at the same time sort of lives in a limbo between an ob-doc and a live performance, topped with some visual and editing elements of a music video. Shooting it on 16mm, apart from the obvious stylistic choice, also added to the realness and rawness of the piece. I was interested in the parallel of audio being recorded on location, in a few takes and the film being shot with a limited amount of stock."



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