BUCK Launches Bold Brand Build for SENSE

In a world where most sexual wellness and contraceptive products are designed to blend in, BUCK created a strong and sultry brand voice for SENSE with a bold visual identity (playfully dubbed 'Body Language') along with tantalising product packaging, to dare we say, touch every piece of this brand.

The design system begs to be played with, and was inspired by the POV of ‘the aisle’. BUCK created visuals that shine on the shelf amid the darker tones of competitors. SENSE's sexual wellness products are destined to be displayed on their nightstand, not hidden away in a drawer. Both immersive and inclusive, the design language mimics the bodily curves of our diverse audiences. The team played with tension and anticipation and quickly got off on the use of vibrant pops of colour and lush type treatments to create an ownable style that excites as much as it delights.

See more of the work here.