BUCK Announces Successful Merge With VTProDesign

BUCK (‘BUCK’ or the ‘Company’), a global creative company that brings brands, stories, and experiences to life through art, design, and technology, today announced it will be joining forces with VTProDesign (‘VTProDesign’), the LA-based interactive design studio. The move is the first-of-its-kind network expansion for BUCK and an organic next step for both companies as they continue to create innovative experiences for their clients including Meta, Nike, Microsoft, Google, Airbnb, and Netflix, to name a few.

While both companies stand to benefit from integration at the operational level, the driving force for the merger is attracting, retaining, and growing world-class talent. As the creative services industry continues to evolve, BUCK and VTProDesign are staking their success on how they work—not just what they create —putting sustainable creative culture and a commitment to craft front and centre.

Jeff Ellermeyer, co-founder and CEO of BUCK stated, “Our goal is really quite simple: to deliver incredible work by incredible people while fostering a strong culture. BUCK and VTProDesign is a partnership of exactly that. BUCK’s superpowers intersect design and technology, while VTProDesign has advanced their storytelling to experiences that blur the line between digital and physical. The partnership allows us to expand and grow with a network of like-minded talent and entrepreneurs across diverse offerings, regions and clients. We couldn’t think of a better group of masterminds than VTProDesign to join the BUCK family.”

With digital revenue growth in the advertising industry 28%, the demand for immersive experiential marketing is also on the rise. 81% of both B2B and B2C marketers are currently planning in-person events, with or without a virtual component. BUCK’s merger with VTProDesign will boost the company’s talent pool in this crucial area, folding in expertise in physical experiences, interactive technologies, and bespoke tools to solve never-before-seen problems.

“VTProDesign has always been about growth and advancements in innovation, reflecting our values and evolution as creators. BUCK is a natural fit for us, as we continue to grow our footprint, partnering with best-in-class creatives that are committed to craft, culture and people. The merge will ultimately result in tremendous growth for VTProDesign, unparalleled opportunity for our employees, and a really impressive mix of creatives all at one table. It’s a 5+5=11 situation, and we can’t wait to see what kind of groundbreaking work we come up with together,” said Vartan Tchekmedyian, CEO of VTProDesign.

VTProDesign is no stranger to creating full 360 experiences regardless of medium, connecting people to brands, products and innovation through crafted experiences, using technology as a tool. The group names Netflix, Google, Ray-Ban, and Heineken as part of their client roster.

Highlights of The Merge

The network expansion is accretive to BUCK and VTProDesign, establishing a unique creative talent pool and positioning them for scaled business growth.

• BUCK Brand Leadership: The BUCK team has the track record and abilities to quickly amass a significant presence in the design, tech, and digital creative markets, along with the necessary expertise to integrate and incorporate new creatives across a diverse group of verticals and platforms.
• VTProDesign Brand Leadership: BUCK will be positioned with a best-in-class creative team, along with a management team composed of highly successful and experienced professionals across design, creative technology, and integrated production across four offices in Los Angeles, New York, Sydney, and Amsterdam.
• Focused Creative Market: BUCK believes it to be best suited for a network expansion as an influential and established creative company with eight straight years of high double-digit revenue growth. For 2022, BUCK will be managing in excess of 600 headcount globally with physical presences in LA, NY, Sydney, and Amsterdam. The 2022 forecast equates to 100% growth in trailing three years—all while managing the pandemic period.
• Merging in VTProDesign equates to an additional 50% of the 2021 hired headcount servicing a diversified client offering. VTProDesign, also a high growth company, is forecasted to add an additional 20% EBITDA to BUCK’s financials and double-digit revenue growth.

BUCK entered an exclusive letter of intent with VTProDesign, officially closing on June 6th,, 2022 pursuant to which the two have merged. VTProDesign will retain its identity, and Vartan Tchekmedyian and Michael Fullman will both retain their positions at VTProDesign.