Bttr. Design Features Innovation for FleetPulse

FleetPulse™ appointed design agency Bttr. to develop their website—laying the digital foundation to raise awareness of the FleetPulse brand and position them as a distinct and recognised trailer telematics innovator.

Incubated within Great Dane, the iconic 125 yr old semi-trailer OEM, FleetPulse has spun off as an independent company, backed by $11M in capital including seed funding from Four More Capital to compete against a wave of venture backed startups in this space.

Led by former Uber Freight executive CCR Reckers, FleetPulse is the leading trailer telematics company that enables end-to-end visibility into trailer safety and cargo security, serving customers with OEM-agnostic wired and aftermarket telematics offerings.

“Our approach to this site was clarity and simplicity - how do we make it as easy as possible for users to get what they need from this site, whilst delivering a premium design aesthetic?” said Chris Johns, founder & CEO, Bttr.

The new site is designed to feature Smart-Trailer innovations while positioning the industry for future-ready connectivity.

The outcome is a NEW scalable website found here. It provides clear value propositions that track to simple, effective user journeys, supported by sales assets that drive conversion and provide sales teams with a compelling proposition. Check out Bttr full case study here.