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The Need for Risk-Takers and Referees: Cultivating Innovation in a World of Oversight

26/11/2024
brand & digital experience company
New York, USA
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Bttr.'s Chris Johns on the urgent need to cultivate and prioritise more risk-takers over referees

In Walter Isaacson's new biography of Elon Musk, an excerpt covers a discussion around Musk's emotion in April 2023 at the first test launch of Starship. Elon states, “Every year there are more referees and fewer doers.” That’s why America could no longer build things like high-speed rail or rockets that go to the moon. “When you’ve had success for too long, you lose the desire to take risks.” 

In the vast playground of human endeavour, two distinct types of people often emerge – the risk-takers and the referees. The risk-takers, ever eager to push boundaries and challenge the status quo, are the daring innovators and creators who shape the world. The referees, on the other hand, keep an eye on the game, ensuring that everyone plays by the rules, providing oversight and maintaining order. Both are essential for society's progression, yet today's fast-paced, innovation-driven era necessitates a re-evaluation of the balance between these two types. There's an urgent need to cultivate and prioritise more risk-takers over referees. 

1. The Age of Innovation

We're living in an unparalleled time of technological growth and innovation. Breakthroughs in fields like AI, biotechnology, and space exploration are profoundly reshaping our society. Such advancements often require a significant degree of risk-taking – the courage to pursue untested ideas, confront established norms, and even fail repeatedly before achieving success. 

Yet, for every risk-taker pushing these boundaries, there seems to be an ever-increasing army of referees, from regulators to critics, ready to critique, restrain, or even penalize new endeavours. This trend can stifle innovation, deter potential pioneers, and slow the pace of societal progress. 

2. The Evolution of Brand Design

History has shown that progress often comes from an audacious spirit of experimentation. The Wright brothers, Marie Curie, and Steve Jobs were all celebrated risk-takers of their respective eras. They ventured into the unknown, often facing significant scepticism and opposition. 

However, in a world dominated by referees – where every step is heavily scrutinized, and the fear of failure is amplified – the boldness required for such experimentation may be in short supply. We need environments where it's safe to fail, where risks are seen as opportunities, and where pioneers are celebrated rather than chastised. 

3. Referees and Their Essential Role

This is not an argument against the role of referees. Every game requires rules, and every society requires regulation. Referees provide essential oversight, ensure safety, and uphold ethical standards. However, the balance has shifted too far in favour of caution and restraint at the expense of pioneering spirit. 

4. Redefining Balance

So, how do we strike the right balance? The key is to redefine the role of the referee in a rapidly evolving world. Rather than mere enforcers, they should also be facilitators – individuals who understand the importance of innovation and who can create frameworks that both protect society and allow for growth. 

Further, educational institutions and organizations should emphasise the value of risk-taking, fostering environments where students and employees are encouraged to challenge the norm, think creatively, and embrace the unknown. 

The journey of human progress has always been a dance between the visionaries and the guardians, the risk-takers and the referees. As we stand on the precipice of a new era defined by unprecedented possibilities, it's crucial to ensure that the scales don't tip too far in favour of caution. Let's celebrate the risk-takers, for they are the ones who imagine and build the future, while also valuing the referees who ensure we navigate these new terrains safely and ethically.

Agency / Creative
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