Bruno Aveillan Directs Heartbreaking Road Safety PSA

In this atypical and hard hitting film, the emotional impact comes from telling the stories of the unseen victims of a road accidents. What starts as the cascade of glass and metal becomes an almost visually striking flying parade of all the loved one affected by what we just witnessed. 

Director and DOP Bruno Aveillan approached the film as series of mental projections and mixed multiple shooting and postproduction techniques to produce a specific atmosphere that is between dream, or nightmare perhaps, and reality. Trampolines were also used in almost every shot, and one of the world's best trampoline champions is part of the cast. 

The work will appear on TV and in theaters, with support from billboards and radio.

Credits

Client: Road Circulation Security Delegation

Execs: Emmanuel Barbe, Laurence Derrien-Lallement, Laurence Dudal, Laetitia Moch, Laurence Thonnon

Agency: La Chose

Creative Director: Pascal Grégoire

Copywriter: Charles Flamand

Copywriter/Art Director: Alexandre Fort, Guillaume Ganty

TV Producer: Nicolas Buisset

Planning Director: Eric Tonc Cuong, Céline Bonnefond

Executive Account Supervisor: Eric Tong Cuong, Pascal Grégoire, Eric Zajdermann (Anatome)

Account Supervisor: Pamela Taconet, Gloria Amzallag, Marina Flammier

PR/Director of communication: Barka Zerouali

Production: QUAD Group

Director/Director of Photography: Bruno Aveillan

Executive Producer: Martin Coulais

Post production Manager: Nathalie Aveillan/ Fix studio

Sound Production: THE

Music: Mirwais