Brooklyn-born Retailer West Elm Taps Droga5 as Lead Creative Agency

Today, New York-based agency Droga5 announced a new partnership with home furnishings retailer West Elm. The alliance marks Droga5’s introduction to the design retail category and West Elm’s first hire of a full service advertising agency.

Having experienced its fifth straight year of double-digit comparable brand revenue growth as the fastest-growing brand under the Williams-Sonoma, Inc. portfolio, West Elm is embracing its emerging voice as a socially conscious business. These two like-minded companies, rooted in creativity and social responsibility, aim to increase brand awareness and global reach and tell West Elm’s story on a larger scale.

“For the past five years at West Elm we’ve been focused on embedding an impact sourcing model into our business, successfully combining performance with purpose, making conscious choices that contribute to big, positive impact on people, communities and the environment,” said Jim Brett, president of West Elm. “We’re thrilled to be working with Droga5 to communicate the West Elm story on a larger scale, and empower customers to participate in a retail model for social change.” 

“West Elm is a rare organization whose vision could radically change the way we view the category for years to come,” said Droga5 General Manager and Head of Account Management, Susie Nam. “It’s a privilege to work with them in this vital period of driving awareness of their mission and impact sourcing initiatives.”

Creative work is slated to launch in fall of 2015. Exact deliverables and executions are yet to be determined.