Brew Dr. Partners with Pearlfisher to Launch Brand Refresh

Brew Dr. has partnered with Pearlfisher’s New York City studio to develop a distinct brand strategy and brand world for Brew Dr. The new strategy builds on current momentum and takes Brew Dr. from great to excellent to position Brew Dr. for future success. To make Brew Dr. the brand that’s famous for great taste and refreshment in a category that’s known for health and wellness while also driving standout in a very bright, bold, and saturated category.

The new design is vibrant, inviting, and truly refreshing, showcasing a unique blend of rich ingredients through flowing landscapes that evoke a sense of escape. Each flavour depicts a wonderful world of relaxation that refreshes the consumer through visuals, priming them for the even more refreshing taste experience the drink will surely deliver.

The launch/rebrand elements include brand strategy; positioning; creative strategy, visual identity, illustration, packaging design, roll-out, and brand guidelines.

Brew Dr.’s new packaging can be seen retail, e-commerce, social media, and websites.