Breakthrough Data Visualisation Engine Helps Travellers Manage Unexpected Allergies

With peak holiday booking season in full swing in the United Kingdom, modern relationship marketing agency MRM Spain, Weber Shandwick and Allevia have launched 'Allevia Pollen Passport,' a modern-day tool that harnesses the power of CX and Commerce and helps people plan their travel without worrying about allergies and air pollution potentially ruining their trip. Created in partnership with global air quality and pollen data company, Ambee, Allevia’s Pollen Passport visualises and interprets allergy risks in more than 100 countries and 70.000 cities around the globe.

MRM Spain has brought to life a stunning data visualisation in partnership with top class creative data-driven solutions consulting agency, CLEVERºFRANKE. The interactive experience can be accessed on pollenpassport.com, where users are invited to check their next holiday destination for potential allergy risks.

How it Works

Further in advance, the passport users can get an accurate forecast for their next travel simply by entering their destination and timing. The platform displays detailed allergen levels and, filtering those species that are active during their exact dates, delivers a stunning botanical composition together with a dynamic discount for Allevia, up to 40%, based on the expected levels.

Moreover, five days before users take off their discount could be even higher, thanks to an updated live report of the allergens at their holiday destination.

In addition, the Allevia Pollen Passport also unblocks outdoor activity recommendations curated in partnership with Tripadvisor.

Rising Pollen Levels and Air Pollution

Since 2020, global pollen levels have surged significantly, increasing 13% annually since 2020, with air pollution being an additional contributor to allergy flare-ups. For those planning a last-minute winter sun break, the passport is currently flagging poor air quality in popular destinations including Dubai, Mumbai and Bangkok. For spring and summer holiday planning, the data shows most regions of the world have been impacted by above-average pollen levels in recent years, with the worst-hit including some of UK holidaymakers’ favourite destinations Germany, Italy, France, Spain, Netherlands and Japan.

Nick Linton, head of UK country operations for Opella, comments, “We know how important holidays are and nobody wants a highly anticipated trip ruined by an allergy flare up. We want to help people take control of their health by making it as simple as possible, this tool will really be a great aid to help travellers by giving them information and advice to prepare for their holiday and take control of their allergies before they’ve even left the UK.”

Felix del Valle, global chief creative officer, MRM Spain, comments, “With this platform, we leverage data and creativity in ways that help Allevia build a helpful and enduring relationship with their UK-consumer base. Rising air quality challenges present a real need for innovations like the Pollen Passport for travellers, and the added commerce integration helps Allevia meet consumers in the right place at the right time.