Break the Cycle of Monotomy with New Orbis Access Investment Campaign

This week sees Orbis Access, a new financial services company aiming to make world class investing more accessible, launch a major campaign including TV and online ads created by The Corner.

The ‘Snap out of it’ campaign aims to combat inertia in personal finance, encouraging people to invest via www.orbisaccess.co.uk, which simplifies the whole investment process to make it more user-friendly while also providing people with access to an enviable long-term track record and unique features like a fee structure based purely on performance. The ads focus on the repetitive nature of adult life ‘if nothing changes, everything will stay the same’.

Orbis Access is backed by Orbis Investments, a successful fund manager with over 25 years' experience and an investment approach that has attracted around £15 billion in assets under management.

The digital creative, which launches today (Tuesday), sees a series of brand and product display ads run across the financial webpages of the Daily Telegraph, The Economist, the Financial Times, and many other financial sites. The TV ads go live on Wednesday, targeting potential investors across the SKY TV network with 60 and 30 second commercials.

The Corner has helped strategically shape the Orbis Access brand, conceiving and designing the company’s website from inception to final delivery, using intuitive UX and design, straight-forward language and animated videos to guide people through the investment process. The result: a new type of financial services company for a new era of investors.

Yann Monnet, Marketing Manager at Orbis Access said: “Inertia is the enemy when it comes to personal finance – people know they should do something with their money but worry about the risk of doing something different. Our campaign seeks to illustrate how, in today’s world, often the biggest risk is doing nothing at all.

“For novice investors, we’re speaking to their need to take the step from simply saving money to investing it. For those more experienced, we’re encouraging them to stay vigilant and remain dissatisfied with the status quo.”

Tom Ewart, founding partner at The Corner said: “By demonstrating that we are ultimately creatures of habit stuck in the daily routine, this campaign is designed to positively jolt people out of apathy and reappraise what they are doing with their money.

“The Corner has helped build the Orbis Access brand from ground up, from the clean look and feel and simple UX of the website to the bold and insightful advertising – it’s about creating a new type of financial services brand for a new era of financial services customers.”