Break Dance Thunders into the Olympics in Innovative Cisco Spot

Alba and Jason filmed this innovative film celebrating Cisco as an Official Partner of the Paris 2024 Olympic and Paralympic Games. The story takes place in the streets of Paris, where we see a representation of the thunderous arrival of Break Dance as an Olympic Sport. It was produced between BIG Paris and CANADA and serviced by NEVADA. Shot between Barcelona and Paris. It's really powerful, gets to the point in a minute but it's able to stir a lot of emotions.

Directors RÉALITÉ shares more about the project.

Q> What were the interesting challenges?

RÉALITÉ> Maybe the biggest challenge was that we wanted to achieve as much as possible of the FX onset - meaning massive suspended fans for the wind, smoke machines, leaves and debris, shacking floor, etc - while allowing our dancer to perform extremely difficult movements right in the eye of the storm, plus the ability to turn 360º around him with the camera car.

Q> Did it use any novel technology? If giant fans hanging from cranes is a new technology, yes. Were there any unusual or interesting collaborators?

RÉALITÉ> Working with Sofian was an absolute pleasure. Killing it for one minute on a stage is not the same as executing a breakdance move for 20 takes, 12 hours a day. It was very impressive to see him work.

Q> Give us an idea of the creative vision behind the project 

RÉALITÉ> The first thing we wanted to achieve was to show breakdance in a new way. We wanted the audience to feel it as an Olympic discipline, focusing on the beauty of the movement as you would, for example, for a film about artistic gymnastics. This guided most of our visual decisions during the process. The second crucial thing we wanted to achieve was to establish a solid link between the performance of the dancer and the rise of the stadium.

This was at the core of our conceptual approach because we wanted to tell an epic overcoming story. We wanted the audience to understand that he was the one fighting his way to the Olympics through the mastery of his art. And we used everything - the choreography, the camera movement, even the sound and the OST -  to convey that feeling.