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Brave Spark Named Global Creative Agency for Trivento


MSQ's creative studio will develop a new distinctive masterbrand campaign for the UK's leading Argentinian wine brand

Brave Spark Named Global Creative Agency for Trivento

Trivento, the UK’s leading Argentinean wine brand, has named Brave Spark as its lead global creative agency, following a three-way pitch.

Brave Spark’s appointment will see the MSQ agency develop a new global brand identity for Trivento, creating a distinctive, memorable, and flexible brand that drives recognition and salience.

The agency will also create a new multi-channel campaign to support the brand evolution, which is planned to go live in April. Work will include OOH, social and display comms. Shopper agency TracyLocke will handle further brand activation across point-of-sale touchpoints.

From the famous vineyards of Mendoza in the foothills of the Andes, Trivento produces a collection of award-winning, B Corp certified and vegan friendly wines. It is the world’s best-selling Argentine wine brand, with its Trivento Reserve Malbec the nation’s best-selling wine.

Previously Trivento has worked with creative agencies on an ad-hoc basis, and previously worked with Brave Spark as its production partner. In 2020, the agency worked on Trivento’s ‘Bold Discoveries’, a campaign exploring what it means to ‘step into the unknown’. The work included TV ads and sponsorship idents and was named as The Grocer’s top campaign of 2020.

Heather Jones, senior brand manager at Trivento, said, “We’re delighted to be expanding our relationship with Brave Spark, a partner who has already delivered outstanding production work for us. Their creative thinking and user centric activations will be hugely important as we look to build on Trivento’s success and develop a brand that will resonate with wine drinkers in the UK.”

Rebecca Vickery, business director at Brave Spark, said, “Through the development of the new masterbrand creative and campaign delivery, we are excited about building meaning, sparking memory, and delivering consistency from our comms to shelf. Trivento is a brilliant brand, so it is our job to ensure when faced with the wall of wine at supermarkets, consumers feel empowered and confident about their decision to buy a bottle of Trivento, no matter the occasion.

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Categories: Alcoholic Beverages, Wines

MSQ Partners, Wed, 15 Mar 2023 14:14:35 GMT