Leeds Building Society - It's Better To Belong

Leeds Building Society, the mortgages and savings mutual, is launching its largest brand campaign yet, including the introduction of its first ever brand strapline and a multichannel marketing campaign created by Brave Spark.

The campaign focuses on why ‘It’s better to belong’ and shows customers how saving with Leeds Building Society isn’t just good for them, it’s good for others too. Whether that’s helping first-time buyers onto the housing ladder or supporting savers, Leeds Building Society is committed to helping communities thrive.

The new brand platform sits so prominently at the heart of Leeds Building Society’s mission that ‘It’s better to belong’ has been introduced as the mutual’s first ever strapline, with the messaging appearing across external and internal communications.